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As a real estate agent, your website is one of your most important assets. It's where people will go to learn more about you and your business, and it's also the first place many potential clients will turn when they're looking for a real estate agent.
As a real estate agent, your website is one of your most important assets. It's where people will go to learn more about you and your business, and it's also the first place many potential clients will turn when they're looking for a real estate agent. So how do you make sure your website is effective? Here are some tips for building a real estate website that will help you get more business!
Your website should be more than just a digital business card - it should be a valuable resource for potential clients. Include helpful information like market reports, tips for buying or selling a home, and even articles about real estate trends in your area. The more value you can provide, the more likely people are to use your site - and recommend you to others. Additionally, having a resource-rich website is important for how your site performs in search rankings. With their latest search indexing updates, Google has continued to place an emphasis on promoting content that provides helpful information to users. That means a website with more (human-centered) content relevant to your industry will index substantially better. And, information like blogs, and neighborhood guides create more opportunities for organic discovery via search that can put more eyes in front of your brand.
One of the most important aspects of an effective real estate website is design. It needs to be visually appealing, easy to navigate, and informative. And while there are some great real estate website templates out there, working with a real designer can make a big difference. A professional web designer understands how to craft a site that is not only aesthetically pleasing but also easy to use and informative. Most importantly, the website is tailored specifically to your personal (or brokerage) brand needs both visually and in terms of its message. And, if you have some web design experience, you can try your hand at one of today's many ever-improving no-code web design solutions.
If you're not using your real estate website to capture leads, you're missing out on a huge opportunity. Include clear calls to action (CTAs) on every page of your site, and make it easy for visitors to get in touch with you with things like contact forms and, of course, up-to-date contact information. But you can do more than just provide basic contact info with solutions like a real estate live chat that can help you connect with leads in real-time or funnels that can provide potential clients an interactive way to provide you with their information. Effective funnels can even help you close more deals by nurturing leads until they're ready to buy or sell.
Listing directories can be another way to capture potential leads. By providing visitors with a directory of your current listings, you can give them a taste of what you have to offer and, at the same time, capture their contact information if they choose to enquire. Additionally, when visitors explore properties on your site, it allows you to become part of the context of their search.
Promoting your website doesn't have to entail super-expensive displays and social campaigns. Make sure you've taken all the first steps like optimizing your site for search engines with proper page titles and meta-tags and taking care of every page's SEO (Search Engine Optimization). From there, you can start to promote your website in other ways like connecting it to all of your social media accounts and vice versa, and making sure to include the URL in materials like email blasts, flyers, and business cards. If you have referral partners, you can work with them to "back-link" each other sites as this will improve both of your sites' SEO. Paid search and social media campaigns can also be effective, but make sure you're using the right keywords and that your website is set up to properly capture leads that come through paid ads.
There are many factors that make a great website as opposed to a regular site. If you want to build a real estate website that will make you money, make sure it is designed with your target market and business goals in mind. Work with professionals or research cost-effective options to get the best results, and be sure to include action items and opportunities for lead capture beyond just a phone call. Promote your website through referral partners, social media, paid ads, and more. If you do all of these things and put in the effort, you'll likely see a return on your investment.
